Finding the agencies that could understand your branding is now easy with the help of the search engines. This is most specially for orthodontics, dental and healthcare practitioners. But finding someone who could understand your goal may take time and effort. Fortunately, there is a healthcare marketing agency that can help you increase your practice revenue.
Before finding a creative agency, you should update yourself with the latest trends in SEO and digital marketing in general. By knowing the latest trend, you will know the areas that need to improve.
Aside from SEO, do you know that voice engine optimization matters in 2022? Believe it or not, optimizing website’s content for voice search is now a thing this year.
What is VEO or Voice Engine Optimization
Many mobile users are now using voice search to ask or find something. They are using smart devices like Google, Siri, Cortana to ask a question, then a smart virtual assistant quickly responds with the most relevant answer.
Why should digital marketing specialists pay attention to the new strategy?
- Every digital marketer should remember their number one, which is to optimize content to answer questions that most customers want to know.
- According to ComScore, voice search is expected to account for 50% of all searches in the next few years.
- Mobile voice search users are expected to be 3X more likely to be local-based than any text search in 2022.
Why are many people now using voice search?
-People want to centralize all smart devices into a single “smart hub.” Logically speaking, smart speakers are the best solutions.
The experiment of Echo Dots
There was an experiment that has been conducted, which includes linking Each Echo Dot smart speaker to a student’s university account. The experiment found the usage of the devices:
- Reminding the class schedule for the day
- Informing students about the tuition payment information
- Telling the meal card balance
- Setting alarms before classes
- Finding food and services nearby
Marriott and Amazon Project: Alexa for Hospitality Virtual
After Amazon announced its Alexa for Business, the tech company launched Alexa for Hospitality. The company teamed up with Marriott Hotel.
The team program aims to use the Amazon Echo in each room of the hotel to act as a voice-activated virtual concierge. The result of the project shows that Echo is useful for:
- Ordering towels
- Controlling in-room temperature or lighting
- Finding local restaurants and attractions
- Checking out
Following the launch of the program, Amazon installed Alexa devices in a few hotels like the Wynn Las Vegas. The tech company wants to get feedback from the guests. Amazon VP Daniel Rausch said almost 90% of customers that have used an in-room Alexa rated the device between “good” and “excellent” on feedback surveys.
Meanwhile, more than 70% of guests said they would choose Alexa-enabled rooms in booking hotels in the future. The feedback from the guests was then used to develop the hospitality-specific program. Lately, the program has reportedly updated its platform, and it is ready to roll out soon.
The game of digital marketing is undoubtedly competitive this year. If you want to stay in the game, update your strategy now.
Optimize local business listing
This year, local business listings will play a significant role in optimizing websites on voice searching.
GMB is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you give directions to your customers going to your place.
Once you give the right details, including name, address, and phone, you can optimize your website on voice search as it provides answers.
Improve website speed
Mobile voice search users are expecting they would get immediate on-the-go results. Since there are sites that can do it, you have to be competitive. Last year, Google released “speed update,” that enables page speed in mobile search ranking. You have no choice but to improve the speed of the website.
Optimize FAQ page
In SEO, most digital marketers are more focussed on optimizing homepage. Indeed, it is essential. However, in the case of VEO, the FAQ page is also a top priority to be optimized because it contains the questions and answers that most people are looking at to your website.
New content strategy: Focus on questions with answers
Apart from blogs, the FAQ should be updated as well. It is vital for eCommerce sites because there are lots of questions coming, especially when it comes to payment and other and/or legal concerns. Analyze what are the common questions from your customers and put the answers on FAQ or on the GMB page.
Update content and keep your website fresh
Google is prioritizing pages with updates. Here are things that you can do:
- Markup language: Questions should be marked up properly in <h2> headers.
- Find answers to any existing queries on your Google My Business Questions and Answers section.
- Create compelling questions about your products and services that will drive conversion.
Update meta description of old URLs with compelling CTA
Add meta description with keywords. But don’t forget to add a compelling CTA. To update the meta description, you may date or add CTA.
When you are searching for something in Google, you will see a featured content in a box – this is the featured snippet.
Google Featured snippets are selected search results that are featured on top of Google’s organic results. You can see them below the ads in a box. Based on Ahrefs’ research, 99.58% of featured pages already rank in the top 10 of Google. The sites that are already ranking high for related search queries have higher chances to get featured.
On the other hand, Getstat claims that 70% of snippets came from sites outside of the first organic position. So it’s required that the page is ranked in top 10, but it’s not necessary to be #1 to be featured.
Befriend the Long-tail keywords
In Voice Search, long-tail keywords are almost one phrase or one sentence. Focusing on optimizing long-tail keywords will help you increase chances of the website to be ranked on voice search.
Structured data is code added to HTML markup and used by search engines to better understand your site’s content. By adding structured data, you can help search engines crawl and read your content efficiently.
Schema markup allows you to control the way you provide information about your brand, and the way machines interpret it. Implementing structured data results in rich snippets, which helps increase click-through rate and drive traffic.
Now that you have an idea with voice engine optimization, you may now prepare questions that you can ask a candidate. If you want to try to search for agencies at sites such as Hip Agency, make sure you answer the questions correctly.
If you have additional concerns when it comes to finding an agency, or you want to discuss something regarding outsourcing, you may talk to customer support.